Media Industry Operations and Management

Author: Zhou Hongduo
Publisher:
Publish Date: 2004-05-01
Features: This book comprehensively and systematically elaborates on the management theories and practical issues of the media industry. Starting from general media industry management theories, it provides a detailed analysis of media industry management as well as the specific management practices of various sectors within the media industry, demonstrating strong practical applicability. The book offers strategic analyses of specific operational and management aspects of the media industry, including media advertising, audio-visual product management, and media industry talent management. At the end of the book, using a case study approach, it systematically introduces the program cost management model of Chongqing Television Station in terms of the cost issues of the media industry. This book is both theoretical and practical, achieving the best combination of theory and practice, making it a valuable read for both academics and practitioners in the field.