Success or Failure of Gu Chujun: Opening the Black Box of G

Author: Zheng Wenbin
Publisher:
Publish Date: 2006-11-01
Features: Whoever wishes to gain an understanding of the development of China's private enterprises must mention Gu Chujun. This person, with extraordinary intelligence and an unparalleled business acumen; this person, who once dominated China's white appliance industry, controlling well-known brands like Galanz and Meling; this person, who once intimidated and unsettled giants in the global appliance industry like Electrolux; this person, who extended their reach to developed countries in Europe and America and achieved significant success. This person, who was once on the verge of becoming China's Toyota or Chrysler. However, this person, arrogant due to their talent, failed to understand the philosophy that gentleness can overcome strength; this person, fought on multiple fronts but failed to establish a solid base; this person, misappropriated funds from listed companies, thus violating the cardinal rules; this person, now faces four charges from the judicial authorities. This person, a fallen hero, has been utterly defeated. Based on a wealth of firsthand materials from the Gu Chujun incident, the author provides a detailed description of Gu Chujun and the development—rise and fall—of his Greenkol Group, and further conducts an in-depth analysis and revelation of the sociocultural roots that led to this tragicomedy.