Supermarket Management: Theory, Cases, Systems, Practice

Author: Zhao Tao
Publisher:
Publish Date: 2006-01-01
Features: This book is part of the series on business modernization and basic management. The series is written in a fluent style with clear logic, making it suitable for business managers with some practical experience, as well as for college students seeking an introductory read on modern business knowledge. The content is not detached from reality but focuses on practical issues closely related to corporate operations. It is highly specific, comprehensive, and addresses real-world challenges, offering significant practical value. The series also emphasizes absorbing advanced research findings from abroad, introducing readers to valuable management experiences from world-renowned companies. Additionally, it provides an objective analysis and rational outlook on the current state of business modernization in China, proposing solutions to various problems. The book is divided into four parts: Overview of Supermarkets, Supermarket Planning, Supermarket Marketing, and Supermarket Management.