British IPA Advertising Training Tutorial: The Best Guidance from the Advertising Practitioners Association (Second Edition)

Author: (English) Bartfield
Publisher:
Publish Date: 2002-01-01
Features: This book was published in 1997 and achieved great success in both the UK and internationally. The new edition has been updated and expanded, with new contributors and topics added. Leslie Bartfield served as both a contributor and the convenor. Looking at the list of contributors he led is like looking at a who's who of advertising and marketing: John Bart, Steve Henry, Professor Peter Doyle, Mike Somer, Richard Hecht, Tim Broadbent, Tim Peir, and other contributors. This book covers both advertising theory and practical guidance. Therefore, it will be highly valuable for those who use advertising to build brands, those who study advertising and its role, and those who consistently strive for excellence in advertising.