Brand Community: Ten Harmony Brand Community Design and Construction

Author: Yuan Wenxin
Publisher:
Publish Date: 2006-07-01
Features: This book is "another pioneering achievement in China's community construction," "a new exploration in the development of modern and civilized communities in China." These innovations reflect China's strong awareness of aligning community construction with international standards and keeping pace with the times, and also mark the beginning of a new stage where community construction in China is moving towards standardization and scientific development. "Unifying all aspects of community work under the center of image construction is of great significance," "and it provides innovative ideas for the practice of community construction in China." This book is the sister volume to Community Image Design, focusing on the brand design and construction of communities in the Yayuncun subdistrict. Community Image Design primarily discusses general community image design, while Brand Community focuses on providing cases and methods for community brand image design. The book is divided into three parts: the first part is the Design Section, introducing the concepts, code of conduct, indicator systems, and logo design plans of ten brand communities in the Yayuncun subdistrict; the second part is the Planning Section, presenting the rich practices of brand community creation in the Yayuncun subdistrict, illustrated with images and text, making it vivid and profound. This book offers inspirational and exemplary guidance for community services, construction, and development in Beijing and across China.