Tourist attraction management and operation

Author: Zhou Lingqiang
Publisher:
Publish Date: 2006-12-01
Features: This book reviews the history of the emergence and development of tourist attractions, analyzing and categorizing their nature, characteristics, functions, and types. The content of the entire book covers the main aspects of tourist attraction management, including planning and construction, operational theory, demand management, quality management, service management, visitor management, human resource management, financial management, environmental management, facilities and equipment, comprehensive management, and innovation management. The book involves a large number of forward-looking theories in the field of tourism studies and combines multiple domestic and international cases to explore practical issues faced by the management of tourist attractions in China. This book can serve as a textbook for tourism management majors, a training manual for professionals in the tourism industry, and also a valuable reference tool for tourism administrative department management personnel at all levels.