Little Stories, Great Management: Changing the Management Thinking of World-Famous Enterprises

Author: Chen Shukei
Publisher:
Publish Date: 2005-01-01
Features: Based on a thorough analysis of various management problems faced by enterprises, this book selects and organizes management case studies from globally renowned companies into three categories: management wisdom and methods, human resource management, and product and marketing management. The book explains fundamental management concepts in the form of cases or stories. These management concepts and ideas are often valuable management experiences from world-famous companies. The power of role models is immense; these cases or stories can bring readers beneficial management insights and help them find ways to solve management problems. Through vivid and classic stories, the book elucidates profound and complex management principles in enterprise management, such as management strategies, talent utilization techniques, and business strategies.