Marketing

Author: Zhang Chunxia
Publisher:
Publish Date: 2003-08-01
Features: The book states, "There is a type of black hole in the universe with extremely strong magnetism. Objects flying past these cosmic black holes can be drawn in by this strong magnetism from a great distance." How many black holes exist in the marketing of Chinese enterprises? What are the components of these black holes? How are they formed? How should enterprises avoid being drawn in? These questions are presented and analyzed one by one in this book. The book discusses the misconceptions, short-sightedness, and shortcomings of enterprises in marketing. It covers all the key issues and hotspots in every aspect of the marketing process. It aims to help businesses solve marketing challenges, improve their professional marketing level, and avoid detours in their marketing efforts.