How to Do Advertising (Third Edition)

Author: (USA) Roman
Publisher:
Publish Date: 2005-05-01
Features: This is a classic in advertising from Ogilvy. It tells us that advertising is creativity, and it is advertising that creates brands and sells products. It also explains what works and what doesn't in an advertisement, and how to effectively communicate messages through various media such as television, advertising, magazines, newspapers, outdoor advertising, sales brochures, the internet, etc. The book also introduces the laws and regulations, ethical guidelines, and public responsibility issues that must be followed in the advertising industry. For advertisers, advertising agencies, and even students, "How to Do Advertising" is a comprehensive and highly practical guide.