Nine Driving Forces for Lasting Success: The Mystery of Service

Author: Leonard L. Berry
Publisher:
Publishing Time: Not Available
Features: For service-oriented enterprises, how can long-term success be achieved? Through precise research on 14 mature and highly successful labor-intensive enterprises, Leonard L. Berry's new study concludes that the most important factor in the long-term development of the service industry is not a large volume of business activities, but rather nine intrinsic driving forces of the enterprise: continuously enhancing value leadership, strategic focus, outstanding implementation, a strong sense of corporate destiny, highly trusted relationships, generosity, investment in employee success, small-business operations within a large enterprise, and brand cultivation. Only by combining these nine factors can customer satisfaction, innovative operations, and corporate growth be achieved.