Fashion Brand Product Planning (1)

Author: Zhao Ping
Publisher:
Publish Date: 2005-03-01
Features: Fashion product planning is a process that studies and formulates specific plans for a series of issues such as the planning, design, production, and sales of clothing based on the product attributes of clothing. This book thoroughly analyzes the meaning and scope of fashion product enterprises and provides a detailed explanation of fashion product planning following the planning process. It introduces tabularized product planning organizational management techniques and uses detailed cases to dissect the practical operation of fashion product planning.