Direct Selling Giants: The Development Paths of the Eight Most Successful Direct Selling Companies

Author: Zheng Xingji
Publisher:
Publish Date: 2005-01-01
Features: As a new way of operating in the market economy, direct selling has developed over half a century, with an increasing number of companies adopting it as a channel to communicate with consumers and as a means to sell products or services to them. Some companies that use the direct selling model to sell goods, such as Amway, Avon, Mary Kay, and Tiens, have achieved rapid development worldwide in a very short time. This trend of rapid growth is a victory for direct selling companies and a clear sign of the success of the direct selling model. This book selects eight direct selling companies that have been in the Chinese direct selling industry for the longest time, with the strongest strength, distinct characteristics, and strong representativeness, and provides a comprehensive display and in-depth analysis of their management, product philosophy, sales models, incentive methods, and many other aspects. It aims to give readers a full picture of the direct selling model, help them understand the trends in direct selling operations, and assist direct selling professionals in choosing a successful company system to achieve their own direct selling legend. This book selects eight direct selling companies that have been in the Chinese direct selling industry for the longest time, with the strongest strength, distinct characteristics, and strong representativeness, and provides a comprehensive display and in-depth analysis of their management, product philosophy, sales models, incentive methods, and many other aspects.