Public Relations Tutorial (New Edition)

Author: Jiang Chuntang
Publisher:
Publish Date: 2004-08-01
Features: Compared to previous editions of Public Relations Textbook, the new version of Public Relations Textbook has the following main characteristics: , it incorporates new research findings from both domestic and international sources and combines them with China's actual conditions, avoiding the original thinking of copying and pasting in the construction of the theoretical system and the elaboration of basic content, to a certain extent reflecting Chinese characteristics. Second, the entire book is composed of five parts: Public Relations Principles, Public Relations Subjects, Public Relations Objects, Public Relations Media, and Public Relations Practice, making the theoretical system more rigorous, complete, and systematic. Third, based on the original version (edited by Jiang Chuntang, Public Relations Textbook, originally published by Wuhan Institute of Surveying and Mapping in 1994), it has added content on Public Relations Practice, reflecting the discipline's emphasis on both theory and practice. Fourth, in response to misunderstandings and deviations that have occurred in the development of public relations in China, it emphasizes the basic principles of public relations and adds key points for public relations practice. Fifth, the exposition of the basic theories of the discipline is thorough and rigorous, the definitions of basic concepts are concise and accurate, the introduction of fundamental knowledge is comprehensive and specific, and the application of theory is closely linked to China's actual conditions. The new version of Public Relations Textbook is mainly suitable for undergraduate and junior college students taking introductory courses on public relations.