Top Sales Eloquence: Selling by Mouth, Success by Feet

Author: Lin Ping
Publisher:
Publish Date: 2005-01-01
Features: In modern society, the role of language in business activities is particularly important. A salesperson's communication skills are a necessary condition for successful transactions. Dale Carnegie, the American master of interpersonal relationships, said, "A person's success is about 15% dependent on knowledge and technology, and 85% on communication—the ability to express one's own opinions and inspire others' enthusiasm." The essence of sales work is interpersonal interaction. Because it involves dealing with customers, qualities such as sharpness of mind, a broad knowledge base, and improvisational skills are essential, especially its outstanding language expression ability. As the saying goes, "Speech reflects the heart," and to some extent, the level of language expression ability is also a reflection of one's sharp thinking. Some even call the "tongue, English, and computer" the "three strategic weapons of international trade." Therefore, in the 21st century, only outstanding and intelligent salespeople can have a promising future.