Retail Promotion Methods and Cases (Second Edition)

Author: (Taiwan) Lin Zhengxiu, Zeng Xinmu, Qiu Wenzheng
Publisher:
Publishing Date: 2006-11-01
Features: This book takes the different seasons throughout the year as the basic, provides a detailed introduction to various methods of modern retail, and is accompanied by numerous case studies with accompanying text and images. It is an invaluable reference book for practical retail promotion. It should be noted that all cases in this book are sourced from the Taiwan region, so during the editing process, content that was not suitable for the actual situation in mainland China was revised. Please also consider this when reading.