Marketing Management. Second Edition

Author: Wang Xiucun, Wang Yuehui
Publisher:
Publishing Time: Not available
Features: Marketing Management is an applied science built upon the foundations of economic science, behavioral science, and modern management theory. Its research object is the marketing activities of enterprises and their, with research content covering the entire process of transferring products and services from producers to consumers. This book is the second edition of "Marketing Management," published in 1995. Building on the previous edition, this book incorporates new achievements in modern marketing theory research and reflects the latest developments in modern enterprise marketing practices. It is designed to meet the teaching needs of economic and management majors and can also be used for the training and self-study of business and enterprise managers, as well as marketing professionals.