Marketing Innovation (Second Edition)

Author: Li Yingsheng
Publisher:
Publish Date: 2006-07-01
Features: Marketing innovation is the source of enterprise development and also an effective method for Chinese enterprises to break through sales bottlenecks. This book is jointly created by Beijing Paili Marketing Management Consulting Co., Ltd. and the Sales & Marketing magazine. It combines the latest and systematic analysis and summary of the practices of some heavyweight figures in China's marketing industry regarding Chinese marketing innovation. The discussion revolves around marketing innovation, covering concepts, thinking, direction, and the operation of various marketing systems, with detailed cases provided behind each viewpoint to ensure persuasiveness and readability. We hope that through this book titled "Marketing Innovation," marketing professionals can recognize, understand, and apply true marketing innovation. The book combines the latest and systematic analysis and summary of the practices of some heavyweight figures in China's marketing industry regarding Chinese marketing innovation, discussing around marketing innovation from concepts, thinking, direction to the operation of various marketing systems.