New Penultimate - New Perspectives in Marketing Management

Author: Yuan Yue
Publisher:
Publish Date: 2005-10-01
Features: Businesses operate according to industry technical rules, while consumers often rely on their simple physiological concepts and the principle of "matching" to select product combinations. Therefore, "matching marketing" will become the winning strategy for businesses to seize market advantages in the era of abundant products. This book combines the current situation in China and summarizes the author's more than ten years of consulting experience in marketing management, proposing the "perfect match" concept of "matching marketing." It explains that the success of business marketing management lies in finding partners that are well-aligned with the company's own development, target customers, and the services provided. It establishes a service alliance system and mechanism that matches the overall needs of consumers, thereby significantly enhancing the market competitiveness of products and enabling businesses to take the initiative and secure a dominant position in competition.