Thought Marketing: Practical Notes from the Top Ten Professional Marketers in China

Author: Qiu Zizhi
Publisher:
Publish Date: 2006-01-01
Features: Qiu Zizhi's articles have three distinctive characteristics:
First, a talent for insight. As a frontline marketing warrior who must prioritize sales performance, Qiu Zizhi can "transcend the three realms" to "see the true face of Mount Lu," grasping the pulse of marketing changes. This expertise makes it easier for him to drive sales. This is the difference between "doing sales for sales" and "doing sales beyond sales."
Second, "from methods to methodology." This means identifying patterns from individual cases and proposing concepts. A methodology without methods can lead to empiricism, while a methodology without methods can become detached. Moving from methods to methodology, and then back to methods, is the marketing weapon essential for frontline marketing warriors. The combination of methods and methodology gives readers of Qiu Zizhi's articles a "broad appeal."
Third, reflection, questioning, and independent thinking. Questioning is not about opposition for opposition's sake. When a marketing model becomes fashionable, it signals collective disaster in the marketing industry. When terminal sales become mainstream, to the point where everyone treats terminal sales as a universal solution regardless of suitability, Qiu Zizhi can timely raise critical voices, helping to awaken some marketers to a clearer perspective.