Winning Marketing: Selected Cases of the 2004-2005 China Marketing Awards

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Features: A survey of 150 Chinese enterprises revealed that 132 of them prioritized "effective marketing methods" when asked what kind of help they desired. The of lacking marketing skills and the need to revitalize the market were clearly expressed. At the dawn of the new century, Chinese enterprises were called upon to seek new ideas and solutions. Promoting "effective marketing methods" and advancing the development of marketing markets with Chinese characteristics—this is the original intention and purpose of the China Marketing Excellence Awards. The China Marketing Excellence Awards are jointly organized by the Economic Observer and the Hong Kong Institute of Management. The awards introduce the 20-year-old mature selection mechanism of the Hong Kong Institute of Management, adhering to the principles of "fairness, impartiality, and openness," and bestowing honor and public acclaim upon institutions in China that have broken through barriers and elevated the level of marketing professionalism through outstanding marketing solutions.
The China Marketing Excellence Awards are held annually. Starting from 2003, by 2005, it had already entered its third edition. The awards are structured with one Gold Award, two Silver Awards, three Bronze Awards, and several Excellence Awards.