"Modern Competitive Analysis" (Third Edition)

Author: (USA) Sharon Oster
Publisher:
Publish Date: 2004-12-01
Features: Why do some companies in the same industry thrive while others decline! How can a hardworking company achieve higher annual revenue? What enables new entrants to succeed in highly competitive industries? This book organically combines theories from economics and management, distinguishes the nature of organizational strategic planning, and provides effective corporate strategic guidance. Drawing cases from the modern internet industry, it focuses its analysis on recently deregulated markets. The case selection is very diverse, including companies of various sizes, service providers, manufacturers, organizations in the United States and other countries, as well as non-profit institutions. This book applies economic methods to study strategic rules and uses new theories to explain the current business challenges. Unlike other management and strategic planning books, it reveals the content of a brand-new and important field in economics and clarifies the meaning of these concepts. Modern Competitive Analysis is a must-read for current and future managers.