The Chronicle of Chinese Marketing Generals (Volumes 1 and 2): Gold Medal Cases of the First International Marketing Festival

Author: Zhang Hong, Jia Jianxin
Publisher:
Publish Date: 2003-10-01
Features: When Pfizer's blue swirling wave of "Viagra" reached China, before it had yet to sweep the nation, the third and wise Jiang Wei, with his keen "market sense," sniffed out the opportunity and potential of "Viagra" in the Chinese market. Coincidentally, Jiang Wei had already been researching male health for over a decade, combined with his accumulated market experience and deep understanding of national policies and regulations, which led to a bold decision—securing the patent. Thus, a "blue love story" unfolded.