Graphic Design Art ()

Author: Zhao Zi Jiang
Publisher:
Publish Date: 2005-07-01
Features: This book provides a detailed introduction to aesthetic concepts, design philosophies, and printing knowledge from a design perspective, using these concepts and knowledge as a framework to elaborate on computer-related concepts and design techniques. It includes a design material CD-ROM for readers to study and practice. Suitable for undergraduate university students, vocational and technical college students, as well as those entering the field of graphic design, it can also serve as a training textbook and self-study resource for graphic design.
This book provides a detailed introduction to aesthetic concepts, design philosophies, and printing knowledge from a design perspective, using these concepts and knowledge as a framework to elaborate on computer-related concepts and design techniques. The book is divided into 10 chapters. Chapter 1: Fundamentals of Graphic Design; Chapter 2: Text Design in Graphic Design; Chapter 3: How to Obtain Graphic Design Materials; Chapter 4: Fundamentals of Layout Design; Chapter 5: Basic Visual Elements of Layout; Chapter 6: Color Composition and Design in Graphic Design; Chapter 7: Graphic Advertising Design; Chapter 8: Trademark and Packaging Design; Chapter 9: Web Graphic Design; Chapter 10: Printing of Graphic Design Works. Each chapter includes exercises for readers to practice. The book provides a design material CD-ROM for readers to study and practice. The book is suitable for undergraduate university students, vocational and technical college students, as well as those entering the field of graphic design, and can also serve as a training textbook and self-study resource for graphic design.