Model Declaration: Top Ten Development Strategies for Powerful Brands in the International Retail Industry

Author: Cai Jianmei
Publisher:
Publish Date: 2003-06-01
Features: Brand Role Models. This book selects ten globally renowned retail companies as research subjects, most of which are retail companies from Europe and America. This is mainly based on the current strength of retail companies as a reference. In the process of researching and analyzing these ten brands, we can not only learn about the legendary stories behind these international retail giants but also understand the hardships of retail operations.