Samsung and Sony: The High-Speed Growth Strategies of the World's Two Electronics Empires

Author: Fan Lianlei
Publisher:
Publish Date: 2006-01-01
Features: One is an innovative and fashion-forward upstart with rapid growth, while the other is an industry giant with relentless innovation and ambitions to dominate the digital market. They offer competing electronic products yet both have achieved tremendous success. Samsung and Sony are formidable rivals with contrasting personalities—one bold and ambitious, the other steady and noble. They represent the clash between emerging strength and industry dominance, as well as the market competition between fashion appeal and refined elegance. At the same time, both are leaders in their respective industries. This book conducts an in-depth comparison and analysis of brand positioning, product design, business philosophy, marketing paradigms, and international development to uncover the secrets behind Samsung and Sony's success.