Author: Zhu Fu
Publisher:
Publish Date: 2006-01-01
Features: This book provides an in-depth analysis of the retail industry's supergiants—Walmart and Carrefour—from aspects such as store location selection, product management, store layout planning, pricing strategies, promotional methods, logistics distribution, customer service, and international expansion.
Walmart and Carrefour: The Super Retail Methods of the World's Two Retail Empires
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