P&G and Unilever: Brand Marketing Strategies of the World's Two Leading Consumer Goods Empires

Author: Ma Ning
Publisher:
Publish Date: 2006-01-01
Features: This book compares and analyzes P&G and Unilever, two major consumer goods companies, from aspects such as brand marketing, product design, promotional methods, advertising strategies, and channel management, uncovering the secrets behind the success of these two giants in the consumer goods industry.