Strategic Management

Author: Zhang Xiuyu
Publisher:
Publish Date: 2006-08-01
Features: The book "Strategic Management" adheres to the principle of combining theory with practice, highlighting readability, knowledge, practicality, operability, and conciseness. Based on the actual needs of students, it focuses on introducing the concepts, significance, and core of strategic management, the types, forms, and principles of strategy, the relationship between strategy and tactics, as well as the formulation, implementation, and control of strategy. The entire book features concise and profound theoretical elaborations, along with typical and vivid reading materials, practical cases, and commentaries. It is suitable for use as a textbook for students majoring in economic management in higher vocational education, as well as a reference book for entrepreneurs, business managers, and consulting organizations.