Human-Unit Integration, Haier Group CEO Zhang Ruimin's New Thinking on Global Competition

Author: Cheng Shubo, Qiao Yulin, Hao Gengqiao, Gao Tianxia
Publisher:
Publish Date: 2006-11-13
Features: The management philosophy of China's master of business management, the peak business wisdom of Chinese CEOs. Chief Zhang is a business thinker, and many of his ideas first come from innovative practices. — Yang Mianmian. If "Market Chain" is the concept and principle, then the "Man-Order-Harmony" model is an operable management reality. This is not just a summary of Haier's experience, but also an inheritance of the valuable legacy of the entire management philosophy. — Yang Peiting, Editor-in-Chief of "China and Foreign Management" magazine. The background of the proposal of the "Man-Order-Harmony" model is related to Haier's global expansion. How can we accurately understand the different needs of customers around the world and ensure that they can be met quickly and accurately? This is a severe challenge facing Haier. Therefore, ultimately, the "Man-Order-Harmony" model is a competitive strategy for survival in the . — Hu Yong, renowned financial and economic writer. Regarding the specific operation of Haier's "Man-Order-Harmony" system, it gives us the impression of an in-depth and development of Western target management. "Man-Order-Harmony" is very important in the developing business management environment of China. — Feng Kaile, Asian President of Roland Berger Company. The "Man-Order-Harmony" model proposed by Zhang Ruimin is not only clear in thought but also completely aligns with the current operation trends of strong brand enterprises internationally. "Man-Order-Harmony" model hits the global pulse! — Zhang Zhongwen, Vice Chairman of Panasonic (China) Co., Ltd. Financial Times: One of the most respected business leaders in the world; Forbes: One of the Top 25 Business Leaders in Asia; China Central Television: China's Economic Annual Person; Development Research Center of the State Council: Chinese Business Master. It is well known that Zhang Ruimin is a contemporary management master in China, and many of his ideas almost transcend the wisdom of this era. There are many entrepreneurs in China who can be called managers, but only Zhang Ruimin can truly be called a management master. After leading Haier to implement SBU, based on the exploration of market chain business process reengineering, Zhang Ruimin creatively proposed the strategically significant "Man-Order-Harmony" competitive model in September 2005. A stone. As soon as Zhang Ruimin's "Man-Order-Harmony" competitive model was proposed, it caused a shock in the business and management circles. The business and management circles generally believe that "Man-Order-Harmony" can play an obvious strategic role in the development of enterprises, affecting the whole by touching a part, and solving tactical, ideological, and strategic problems that many enterprises cannot solve. Therefore, they have given high praise, and some experts even regard this winning competitive model for the global market as a management model that can be on par with Toyota's "Lean Production Model" and Dell's "Direct Sales Model" — "Haier Model". This book analyzes Zhang Ruimin's "Man-Order-Harmony" competitive model in-depth against the backdrop of economic globalization and market internationalization, and elaborates on it more vividly by combining Haier's past and present. In terms of the book's structure, we strive to follow Zhang Ruimin's original theoretical system, ensuring continuity while making supplements based on the actual situation of Chinese enterprises. To enhance readability, this book not only explains the innovative management theory of "Man-Order-Harmony" but also includes some classic cases of Haier practicing the "Man-Order-Harmony" competitive model.