New media and advertising interactive communication

Author: Shu Yongping
Publisher:
Publish Date: 2006-10-01
Features: This book closely aligns with the development of new media technology and systematically proposes the concept and report of "Advertising Interactive Communication." Based on elaborating the close relationship between new media technology and advertising interactive communication, the book first points out in the chapter "Feedback of Communication Media in Interactive Concepts" that "interactivity" has always been a pursuit in advertising communication.