Systematic Training for Entry-Level Sales Personnel - Eagle Program (1)

Author: Qin Yi
Publisher:
Publish Date: 2006-12-01
Features: For businesses, the ability to build a sales team that is both internally refined and externally capable is the key to long-term development. Although most companies have invested significant financial and human resources in training their sales teams, they still find that the team is filled with "mediocre performers and few individuals who can stand alone," even many salespeople complain about the training. Based on his over a decade of experience in training salespeople from nearly a hundred companies, Mr. Qin Yi has summarized the content and steps of 36 core training programs that excellent salespeople must undergo. Using the growth process of an eagle as a metaphor, he divides the development of salespeople into four typical stages, forming the "Eagle Plan" series of books. The "Eagle Plan" series consists of four volumes, targeting the different characteristics of salespeople at different stages and elaborating on the training content, methods, and evaluation standards for salespeople in the entry-level, survival, growth, and maturity stages. This book is the volume of the "Eagle Plan" series, primarily introducing common training issues for entry-level salespeople, the division of typical growth stages for salespeople, as well as the product knowledge education, business etiquette training, and corporate identity shaping for salespeople in this stage.