Public Relations Case

Author: Xiong Nengwei
Publisher:
Publish Date: 2001-05-01
Features: The "5th ChinaBest Public Relations Case Competition Review Meeting," organized by the China International Public Relations Association, was held in Fuzhou from January 1 to January 4, 2002. The invited judges for this competition included leaders from the China International Public Relations Association, as well as renowned public relations experts, scholars, and practitioners from Beijing, Shanghai, Fujian, Guangdong, Hong Kong, and other regions, totaling ten individuals. After a six-month case collection period, fifty-four cases from thirty-two organizations (eight international public relations companies, thirteen Chinese-funded public relations companies, and three local public relations associations) qualified for the final review of this competition. The competition featured twenty categories, each with its own gold and silver awards. Additionally, two special awards were also established: the "China Outstanding Public Relations Case Award (Global Cup)" and the "China Public Relations Creativity Award (BlueFocus Cup)."