Strategy Creates Advantage -- Enterprise Management

Author: Yang Jinzhou
Publisher:
Publish Date: 2005-09-01
Features: With the rapid development of enterprises in the 21st century, management practices have also been continuously innovating. However, laying a solid foundation is the fundamental principle for business survival. Dr. Yang Jinzhou is a pragmatic expert and scholar who emphasizes foundational management, dedicates himself to researching innovation, and strives for optimal business management. With over two decades of in-depth research and application in the field of TQM, successful practical experience in hundreds of enterprises in policy management and strategic operations, numerous successful case studies in Six Sigma coaching, and in-depth exploration and implementation of the Balanced Scorecard, which are highly recognized and praised by businesses. In summary, Dr. Yang Jinzhou is a highly knowledgeable, experienced, accomplished, and internationally renowned figure who dedicates himself to both academia and the business world. He can be said to be an extremely respected business mentor. This book is his recent masterpiece, featuring a complete structure, numerous vivid examples, and an easy-to-understand yet engaging approach. It not only guides readers to understand the theory and significance of strategic planning but also adds practical insights and confidence in its implementation, differing greatly from books that focus solely on theoretical and conceptual discussions. The book systematically covers the meaning, characteristics, and types of strategy, strategic categories and case analyses, how to leverage strategy to achieve core competitiveness, goals, strategy, and strategic planning models, internal and external environmental analysis and SWOT analysis, research on company direction and medium-to-long-term goals, strategic thinking and formulation, strategy evaluation, assessment, and selection, the specific implementation and formulation of execution plans, goal adjustments and the establishment of performance measurement systems, strategy execution, management, supervision, and correction, case studies, and the operational system of business performance, etc. Combining theory with practice, readers will find it easy to grasp the content.