Introduction to Newspaper Distribution -- Media Management Series

Author: Zhang Junde
Publisher:
Publishing Date: 2005-09-01
Features: This book is a publication of the Central press in the Shanghai news industry, as well as a major academic research achievement under the National "Project 211" in the field of press distribution in China. Standing at the height of combining theory with practice, the book systematically, objectively, and scientifically discusses the nature, characteristics, status, role, historical evolution, practical knowledge, legal and regulatory knowledge, professional qualities of press distribution workers, the reform and financing issues of press distribution under the market economy, as well as the relevant policies and regulations of the state on administrative, operational, and enterprise management of press distribution. It fundamentally clarifies the reasons why press distribution studies is a scientific discipline. The author's discussions on the highly applicable modern press marketing principles, the ten basic laws (or law-like understandings) of press marketing, and the importance of readers' purchasing and reading psychology are the chapters with the greatest academic value and practical guidance significance in the book. This book can be used as a teaching material for university majors in news and communication, as well as a professional training book for press practitioners to improve their marketing skills.