Practical in China

Author: Liu Yongju
Publisher:
Publish Date: 2005-09-01
Features: Marketing professionals should never do what they think is right; they must do what consumers need. Only artists can appreciate themselves. Any form of marketing belongs to the field of marketing, and the ultimate goal of marketing is not simply to sell products. From a marketing perspective, the market's goodwill towards you is comprehensive. Don't simply assume that if you give a consumer a piece of candy, they will listen to you. We cannot treat consumers as three-year-old children. The so-called "marketing segmentation" is merely exploiting a single advantage to achieve short-term emotional gains—a greedy behavior that cost many Chinese companies heavy losses in the 1990s. It is difficult to turn marketing practices into theory and then use that theory to guide our practices. Controlling these practices effectively during the process is even harder. Marketing professionals who turn a specific local behavior or a very personalized viewpoint into a universal truth to guide corporate practices are fundamentally unaware of the terrifying consequences. Marketing is about doing the work of influencing consumer thoughts. Marketing professionals cannot afford to be away from the market for even a day. If a person allows themselves to become increasingly detached from the market, then any of their actions may be nothing more than.