Vision

Author: Hoover
Publisher:
Publish Date: 2003-07-01
Features: Vision is the picture that an enterprise always strives to achieve, an expression of intent that summarizes its future goals, mission, and core values. Vision can unite and motivate people; it is the compass for enterprises during difficult times or in times of constant change; it is a powerful weapon for winning in competition; it can unify the enterprise into a community, explaining the purpose and reason for its existence, imbued with a profound insight into the world, and therefore must possess a high degree of uniqueness and forward-looking vision, requiring accurately reflecting the core values of the enterprise. Originating from foresight, vision far transcends the often-changing and necessary-changing business strategies and techniques, residing above them. Vision is the soul of the enterprise.