Store Management and Service

Author: Tong Tianyou
Publisher:
Publish Date: 2003-07-01
Features: What is applicable is real, what is sincere is credible, and what is effective is worth it. In fact, the development of modern business operations has entered an era centered around the "corporate human" as the core team. That is to say, modern business competition is based on core concepts and corporate culture, with quality service as operational control, competing in a strategic approach that continuously meets customer needs. Therefore, with a professional sincerity and practical experience of staying close to businesses, capturing their pulse, conveying appropriately, and driving operations, the author has used in-store project service (real scene) records and training procedures to compile this book in a communicative (perspectives, highlights, key points) manner. The book is divided into three parts and eleven chapters, primarily driven by the personalized culture of in-store business philosophy. It revolves around the concept that the store is service, uncovering key factors and characteristics—putting the customer first means grasping these characteristics and setting them as benchmarks; human resource management means leveraging these characteristics to engage customers; and text management means transforming the intangible into the tangible and the static into the dynamic, ensuring customer satisfaction, continuous satisfaction, and ultimately loyalty.