The Mystery of Mobile Advertising

Author: Zhu Jida
Publisher:
Publish Date: 2003-06-01
Features: This book is the first systematic work in China to discuss mobile advertising. It elaborates on the connotation and extension, positioning and creativity, expressive techniques, and media selection of mobile advertising, fully showcasing the fascinating charm of the mobile industry and its advertising performance. The fluent text, exquisite images, and detailed case studies allow readers to experience the essence of mobile advertising between fashion and tradition.