Chain management operation

Author: Huang Jinping
Publisher:
Publish Date: 2003-08-01
Features: To promote the development of chain operations in China, I wrote this book. It provides a comprehensive discussion on chain operations, introducing them from both systematic and practical perspectives. This book aims to present the following features: concise text highlighting the basic theoretical knowledge of promotion; focusing on strategies and techniques, emphasizing practical operational skills; clear structure, concise language, and compact length; and providing detailed case studies to demonstrate the book's practicality. The purpose of writing this book is to offer busy business readers for reference, as well as for students of marketing and business administration to study and refer to.