Operations of Marketing Director

Author: Jin Di
Publisher:
Publish Date: 2003-07-01
Features: In the depths of the business sea, one must ride the market with vigor. The first step for a market director should be to be a philosopher, who must gain a profound understanding of the global market economy to establish a correct market, value, and marketing philosophy. They must also be adept at the basic methods of analyzing the market, ultimately forming their own market philosophy and methodology. The market director must collaborate with the CEO to formulate, implement, and ultimately achieve the company's overall development strategy. Therefore, they must be well-versed in diversified strategies, low-cost strategies, internationalization strategies, offensive strategies, defensive strategies, as well as market development, entry, and exit strategies. Of course, the market director must also master various specific marketing strategies to navigate the fierce business war with strategic prowess.