Taiwan travel agency operation and management

Author: Chen Jialong
Publisher:
Publish Date: 2005-01-01
Features: The content of this book originates from practical experience and possesses strong operationality, supplemented by real-world case studies. Unlike general textbook counterparts, it has been highly praised by peers in Taiwan and has become a primary teaching and training material for the tourism industry in Taiwan. Since its publication in 2001, it was republished just one year later, a testament to its popularity among readers. Now, Mr. Jialong has collaborated with Mr. Zhang Lingyun, a faculty member of our institution, to revise and adapt the original book, making it more suitable for industry readers in mainland China. It is published and distributed by Tourism Education Press. It is believed that this book will provide enlightenment for the transforming tourism industry in mainland China and its management personnel, especially for emerging outbound tourism services. Taiwan has taken a step ahead of mainland China in this regard, and their experiences and lessons are worth serious reference and study.