Public Relations of Tourism Enterprises

Author: Xie Su, Wang Mingqiang, Wang Ruijun (editors)
Publisher:
Publish Date: 2004-05-01
Features: The book "Public Relations of Tourism Enterprises" was written and published at the dawn of the new millennium in 2000, amidst the vigorous rise of higher vocational education under the spring breeze of educational reform. It was compiled to meet the needs of teaching. Its purpose is to serve teaching, help students establish public relations thinking, understand public relations principles, and improve public relations awareness; and to focus on cultivating students' public relations abilities, mastering public relations skills, so that they can better apply what they have learned in the tourism industry after graduation and better serve society. The revised new edition of the higher vocational teaching material, while maintaining the advantages of the original teaching material, is based on the aim of facilitating teaching for teachers and learning for students, and adds modules such as pre-class guidance, teaching objectives, case studies, and chapter summaries, aiming to build an interactive platform between teachers and students, enabling teachers to communicate better with students. The examples, formulas, and key learning points in the text are highlighted to help readers grasp the most useful information in the least amount of time. This edition of the teaching material is primarily characterized by the following significant features: · Content is streamlined and optimized · Materials are updated and supplemented · Rigorous review by authoritative experts