Travel Economics

Author: Zhao Xiansong et al.
Publisher:
Publish Date: 2006-08-01
Features: The main idea of writing this book is to highlight the characteristics of vocational colleges and technical schools, serving the broader goal of cultivating applied technical talents. The course content is carefully selected based on professional needs. The theoretical knowledge in the textbook follows the principles of being concise, logical, easy to understand, close to reality, and accessible. It does not pursue the completeness of the disciplinary system but focuses on incorporating existing research findings and new knowledge and skills from the forefront of the field. Additionally, it integrates China's tourism practices by adding more applied knowledge, such as including content related to "Tourism Industry Organization." When evaluating the economic benefits of tourism, it emphasizes the integration of economic, social, and environmental benefits, designing a new indicator system suitable for practical work. In terms of China's tourism development strategies and model selection, it fully incorporates research findings from the forefront of disciplines both domestically and internationally, proposing new ideas and concepts for China's tourism industry development strategies and model selection. Furthermore, detailed empirical analyses (cases) are added based on the actual needs of each chapter to help students deeply understand the relevant content.