Travel image design

Author: Lu Lin
Publisher:
Publish Date: 2003-01-01
Features: Image is a comprehensive evaluation of people's multi-faceted reflections on objective entities. From small entities like individuals and enterprises to larger ones such as cities, regions, and countries, image is a significant issue. Personal image reflects an individual's character, temperament, and cultural refinement; urban image reflects a city's inherent historical and cultural heritage as well as its visible landscape environment and economic strength; national image reflects the ethnic composition, historical traditions, cultural atmosphere, and comprehensive national strength within a country. In terms of economics, image is a form of productivity, and regional image is an intangible asset of a region. In the new century, image needs continuous updating and optimization. Regional image is objectively existing, but for a long time, it has lacked research and design due to people's lack of image awareness. Therefore, regional image design is a brand-new topic and a brand-new field of research, which is a systematic project. It is a comprehensive integration of multiple aspects of a region, including politics, economy, society, science and technology, education, culture, landscape, and environment, requiring interdisciplinary collaboration and cross-disciplinary research, as well as active participation from various economic and social sectors. This book covers both tourist destination image and tourist enterprise image. It is both a spatial image issue and an enterprise image issue, representing a comprehensive image design.