Depth (the art of maintaining a leading position through depth positioning)

Author: Huang Chaochun
Publisher:
Publish Date: 2004-01-01
Features: The in-depth positioning proposed by Mr. Huang Chaochun is worth our company learning and reflecting on. From the book, you can realize an idea that is often overlooked: many methods and concepts are not as profound or difficult to understand as they seem, and everyone believes they have already been doing so. The difference lies in the depth. Some touch the core, while others float on the surface. The results, of course, are vastly different, as these two approaches provide fundamentally opposing feelings and benefits to consumers. Relying solely on this book may not lead you to greatness, but it can lay a solid foundation for your success. Because for any company aiming for great achievements, in-depth positioning is an unavoidable step!