Rise from the Ashes (IBM's Decade of Transformation)

Author: [USA] Roger L. Martin, translated by Hu Xiaojun and others
Publisher:
Publishing Date: Not available
Features: Like Jack Welch, the legendary giant of modern business, Lou Gerstner possesses a remarkable sense of public awareness and market appeal. His marketing strategies and business philosophy have become a much sought-after pursuit for many. Through objective descriptions, the author provides an insightful look into today's greatest business legends: Lou Gerstner's bold IBM, its legendary journey from the brink of death to becoming an agile giant. The book vividly portrays Gerstner's operational methods, business philosophy, and extraordinary keen insights. The content of the book offers significant reference value for electronic companies and their competitors on how to maintain momentum in the 21st century. For readers interested in Lou Gerstner's business legend and IBM's miraculous journey, this book is also a rare gem.