Obtaining and Maintaining Competitive Advantage (2nd Edition)

Author: [USA] Barney, written by, Wang Junjie et al., translated by
Publisher:
Publish Date: 2003-11-01
Features: This book is divided into three parts, with a total of 15 chapters. Part I (Chapters 1-5) first discusses the concepts of strategy and corporate performance, then elaborates on the principles and methods for evaluating a company's competitive strengths and weaknesses, thereby clarifying the logic of strategic analysis. Part II (Chapters 6-10) primarily explains business strategies, focusing on how companies conduct strategic activities in specific operational areas. This includes vertical integration strategy, cost leadership strategy, product differentiation strategy, flexibility strategy, and collusion strategy. Part III (Chapters 11-15) mainly covers corporate strategy. The author analyzes the competitive environment of the enterprise as a whole and discusses corporate strategy choices in the context of environmental factors. The content includes strategic alliances, diversification, corporate mergers and acquisitions, and internationalization strategies. Unlike other textbooks in this field, this book provides a comprehensive framework for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates new research findings, helping students and practitioners better understand how to apply the author's research to real-world business environments.