Advertising Creative Strategy (7th Edition)

Author: (USA) Zhu Le, (USA) Zhu Naini; Translated by Guo Jingfei, Li Li
Publisher:
Publish Date: 2003-06-01
Features: This book is a monumental work dedicated to the advertising industry by two seasoned advertising experts, integrating their theoretical knowledge and practical experience. It systematically elaborates on advertising creative strategies carried by various media platforms. Additionally, it provides comprehensive explanations and guidance on specific methods, techniques, and challenges encountered during the actual creative process. The book also offers rich and vivid examples to help readers immerse themselves in the essence and impact of advertising, guiding them on a journey through the grand palace of the advertising world. This book is suitable for undergraduate students and teachers in advertising, marketing, and related fields, as well as serving as a reference tool for professionals in the advertising industry.