Author: Meng Wei
Publisher:
Publish Date: 2004-11-01
Features: This book explores the characteristics, types, processes, and rules of network interaction. Whether in terms of theoretical value or practical significance, it is highly challenging. The internet illuminates another world of life, and interaction serves as the channel for people to reach this world. Many changes and trends in online interactions are inherently and intrinsically linked to this mode of communication. Network interaction not only increasingly influences people's lifestyles but also holds hope and prospects, signifying the rise of new concepts and new civilizations. Unlike the observation perspective of previous technologies, this book aims to present a communication studies perspective, conducting a panoramic scan to systematically explore network interaction, describing its characteristics, interpreting its essence, and discovering its significant meaning for people's communicative actions, personal development, and social progress.
Focusing on the relevance between the "communication-feedback" model of traditional media information and network interaction, the main part of this book explores and researches the meaning, characteristics, types, processes, environment, use and control of individual users and organizations in network interaction, as well as various effects, providing detailed and meticulous analyses of their respective relevant features. It then rises to reflect on the reasonable rules for achieving effective interaction, giving the research both theoretical and practical value.
As McLuhan said, the development of every medium and its mode of communication is subject to certain laws. When analyzing the impact of network interaction, this book does not shy away from the following questions:
1. What does it enhance or amplify?
2. What does it make obsolete, and what does it elevate to prominence?
3. What aspects of the past does it reenact, and what does it present in recently passed domains?
4. What will it become when it reaches its potential limit in the future?
Building on and drawing from previous research, this book elaborates on new perspectives and insights derived from personal research, which are concentratedly reflected and summarized in the introduction.
Network Interaction (Meaning Interpretation and Rule Exploration)
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