Management—A Global Perspective (11th Edition)

Author: Heinz Weihrich, Harold Koontz (USA), translated by Ma Chunguang
Publisher:
Publish Date: 2004-12-01
Features: The authors, Professor Weihrich and Professor Koontz, are renowned management theory masters in the international management field. The SWOT analysis created by Professor Weihrich is now widely adopted as a method for strategic implementation in all management-related books. In 1993, our company introduced the copyright of the best-selling "Management," and in 1998, the 10th edition was launched, remaining consistently best-selling. Many key universities have designated it as the required textbook for postgraduate entrance exams in business administration. To ensure that the Chinese edition of "Management—A Global Perspective" accurately conveys the essence of the original management theory, Professor Weihrich personally invited one of his former students, now a famous Chinese management scholar, Professor Ma Chunguang of the International Business School, University of International Business and Economics, as the translator. Professor Ma's profound expertise in management has greatly enhanced the book. The book consists of 6 parts and 20 chapters. Part 1 discusses the theoretical and practical foundations of globalization, while Parts 2-6 focus on the management functions of planning, organizing, staffing, leading, and controlling. The conclusion of each part includes challenging "International Focus" and "Global Automotive Industry Case" sections, comparing the specific practices of China, Japan, and the United States in management functions, making this book truly a global perspective on management theory and practice.